It was always going to be hard for avery to get into fashion, but the British brand has taken things a step further with its new line of clothing, which it says will be the “most fashionable” yet.
Avery is one of the UK’s biggest brands with more than 20 brands based in the country.
It has been struggling with a high level of consumer rejection in recent years due to its clothing range which includes denim shorts, hoodies and jackets.
“There is so much more to wear, it is a lot easier to put it on,” Avery’s chief executive, Matt Taylor, told the BBC’s Today programme.
“I think the most important thing for people to understand is what we are doing with the clothes is not for fashion.”
He said the clothes were designed to appeal to consumers of all ages and genders, not just young girls.
“We don’t have a specific target demographic, but we have the highest sales in the world and we know what works, what doesn’t work and what people like and don’t like,” he said.
“What we want to do is make the best products for people that want them.”
That’s why I think a lot of the clothes have a certain appeal to us and a certain sensibility, and we want people to wear those clothes.
“Avery has been experimenting with clothing to try and reach out to more diverse audiences, but it has struggled to find a way to reach those people.”
The reason why we’re seeing such success with young people is because they are the ones who can tell us the most about what’s going on,” Taylor said.
Avery started selling its clothing in a limited number of stores and has since expanded its range to other stores in the UK.
The company is also trying to create a more mainstream brand that will appeal to the wider public.”
“It’s very difficult to go from one market to another. “
We’re working with a very high-end design agency to try, in partnership with other retailers, to find products that appeal to different demographics.””
It’s very difficult to go from one market to another.
We’re working with a very high-end design agency to try, in partnership with other retailers, to find products that appeal to different demographics.”