— The name of the popular outdoor clothing line from Oregon’s outdoor clothing manufacturer RUSSEE is no longer associated with the company’s outdoor merchandise business.
The company announced Thursday that it has discontinued the Eider brand, which was founded in 2005 by Eugene, Ore., resident Dave Russell.
The company has been based in Oregon since 2005 and now employs about 2,400 people.
“We’ve made the tough decision to discontinue the Eiders outdoor clothing and outdoor apparel business in order to focus on our new focus on sustainability,” said Dave R. Russey, president and chief executive officer of RUSSEAURIES outdoor apparel company.
“We’re thrilled to see our customers embracing the new energy that RUS SEE is bringing to the outdoor apparel industry.”
In a statement, RUSSOVERIES said the EIDER brand was one of the first to incorporate a sustainable approach to outdoor clothing manufacturing, and the company was a pioneer in the field.
“Today’s announcement is a natural extension of our long-term vision to be the pioneer in sustainable apparel manufacturing,” RUSSAYES chairman, president, and CEO David J. Langer said in the statement.
“Our long-standing commitment to environmental stewardship is a key element in the future success of RUSE.
We will continue to develop new brands, as we continue to pursue our vision of creating sustainable, innovative, and innovative products for the outdoor community.”
The company has not announced how much it has lost in value, but it said it has already made a loss on the EIDEER brand since it was launched.