The cost of clothes, footwear, and accessories has soared since the recession hit.
For example, a $20 pair of jeans now costs more than a $40 pair of Nike running shoes.
Outdoor clothing is also more expensive than ever, with the average outdoor clothing item now worth $4,000 more than it did five years ago.
But the average retail price of outdoor clothing has also been on a steep rise, with prices increasing by over 50% in the last five years.
The average outdoor apparel item in 2017 was worth $9,700, but the average online retailer sold them for $16,200.
As a result, the average outdoors consumer has been left out of the luxury market, according to a new study from the nonprofit Outdoor Retailer Association.
The study, which surveyed more than 20,000 retail and online retailers in 2016, found that consumers were more likely to pay more for outdoor clothing because of their financial status and perceived quality of life.
The researchers found that outdoor consumers are paying a premium for clothing that is designed to be worn by people outdoors.
They are also more likely than other consumers to be willing to pay higher prices for products designed for use on outdoor spaces, such as hiking boots, hiking poles, and backpacks.
“Consumers are spending more on outdoor apparel because they think outdoor clothes are a good fit for their lifestyle, which may be the reason they are paying more,” says Julie Tabor, a research assistant professor of retail management at Rutgers University.
“But they’re also paying more for the quality of the products they buy.
And consumers are not satisfied with the quality and the fit of those products.”
A recent report from The Washington Post revealed that while consumers spend an average of $5,800 on outdoor clothing annually, only 12% of them can afford to spend $15,000 on a pair of hiking boots.
According to the study, people who spend more than $100,000 a year on outdoor clothes say they expect to spend around $50,000 for a pair.
“When you compare the quality to a $50 pair of shoes, people will spend an extra $200 or $300 on the boots,” says Tabor.
“This is a huge opportunity to change that perception.”
The report found that the average cost of outdoor apparel in the United States is $15.60 per pair, and that consumers are spending an average $4.50 per pair on the items they wear outdoors.
In fact, the majority of consumers say they do not feel they have enough money to afford outdoor clothing.
The survey also found that while people are looking to purchase outdoor clothing more frequently, the rate of purchases is actually declining.
According of the report, only 16% of consumers surveyed were shopping for outdoor apparel annually, down from 35% in 2016.
The reasons for this are still unknown, but one possible explanation is that consumers’ shopping habits have changed as they have grown older.
The report notes that people are shopping for clothing based on their lifestyle more than ever before, and this could explain why consumers are being less likely to spend on clothing designed for outdoor use.
But Tabor says that this may not be the case.
“I think there is a lot of marketing and advertising being done around outdoor wear,” she says.
“People are just getting used to the idea that they can wear these types of clothes in a variety of ways.
We think people will continue to spend more and more on apparel for outdoor wear.”
Tabor and her co-author, Sara Moulton, argue that consumers should be able to find the best clothing for their needs and budget.
“You can’t have a perfect outdoor product,” says Moulston.
“A $100 pair of walking shoes is just not going to be as good as a $150 pair of running shoes.”
And, Tabor adds, consumers need to take a closer look at their purchasing choices to ensure they are getting the right gear for the right reasons.
“We want to see our retailers make it easier for consumers to find quality outdoor clothing that fits their needs,” says Fanny Bausch, director of marketing at Outdoor Retailers Association.
“That way we are able to continue to create an atmosphere of comfort and comfort for people as they are looking for a product that is truly suited to their lifestyle.”