Bournsey, Bournshire, England — The outdoor essentials clothing industry is booming, with demand exceeding supply for many brands.
Outdoor essentials apparel, like hiking and camping gear, is growing in popularity.
But the industry is also suffering from a lack of inventory and supply, according to a survey by the Outdoor Industry Association (OIA), a trade association.OIA President and CEO John Haines said in a statement that he was confident retailers would find a way to fill the gap.
Haines noted that retailers are looking for ways to expand their sales to consumers, including expanding their supply of outdoor gear.
He said that while consumers were happy with the overall state of the industry, the lack of supply has put some retailers off the market.
Hains said the industry needs to take steps to address the shortage of inventory.
He noted that manufacturers are taking steps to supply more outdoor products.
Hailstorm, a Bournsport clothing brand, is one of the companies taking steps, according an e-mail from the company to The Washington Post.
In a statement to the Post, Hailstorm said that its products have been tested in “some of the harshest environments” in the world, including snow, ice and sand.
The company also noted that some of its products, like jackets, will be available for sale in stores across the country.
Hailing, a brand that sells winter coats, has not announced a product launch date.
Hannigan’s Outdoor, a clothing company based in the U.K., has been working with outdoor gear manufacturers and retailers to create an inventory program that would allow its products to be made available to consumers.
Hannah M. Hall, a spokeswoman for Hannigan’s, told The Washington Star that the company is working with its suppliers to find new supply sources, but has not made a commitment to sell products at its stores.
Hans-Werner Pöhler, Hannigan and Hannigan, said it will continue to work with its supplier to find suitable options.
Pöhler said the company will be working with the suppliers to fill a supply gap, but did not offer details on the timeframe for when this would happen.