How ‘Frozen’ helped launch a new generation of outdoor brands
The summer of 2013 saw the launch of two new outdoor brands.One, the outdoor clothing brand Fitch & Loomis, began life as a simple Facebook group, but soon became a global online phenomenon.Fitch's outdoor gear line became a worldwide phenomenon.In January 2014, Fitch teamed up with another outdoor clothing company, Smiths Outdoor Gear, to create a new outdoor brand that aimed to be more like...